1About This Privacy Policy
This Privacy Policy ("Policy") explains how b777.cash ("b777", "we", "us", "our") collects, processes, stores, and protects personal data belonging to registered players and website visitors based in Pakistan. It applies to all interactions with b777 including account registration, deposits and withdrawals, sports betting (including PSL betting and football betting), live casino play, the Refer a Friend programme, and all communications with our customer support team.
By registering an account at b777 or by continuing to use our platform, you acknowledge that you have read and understood this Policy. This Policy should be read alongside our Terms and Conditions and Responsible Gaming Policy.
At b777 we believe that transparency about data is not a legal obligation to be grudgingly fulfilled – it is part of how we build trust with Pakistani players. If anything in this Policy is unclear, please contact us at support@b777.cash before registering. We are happy to explain anything in plain language.
2Personal Data We Collect
b777 collects personal data in three ways: data you provide directly, data generated by your use of the platform, and data received from trusted third-party partners (such as payment processors and identity verification services).
2.1 Data You Provide Directly
- Registration data: Full legal name, Pakistani mobile number, date of birth, and any other fields completed during account creation.
- Identity verification (KYC) documents: Copies of your CNIC (Computerised National Identity Card), proof of address, or other documents submitted to verify your identity or age.
- Payment information: Mobile wallet numbers (Easypaisa, JazzCash, NayaPay, SadaPay), bank account details for IBFT transfers, or card numbers submitted for deposit and withdrawal processing. Card numbers are handled by PCI-compliant payment processors and are not stored on b777's servers.
- Communication data: Messages, emails, and records from interactions with b777's customer support team.
- Responsible gaming preferences: Self-imposed limits, session reminders, and self-exclusion requests made through your account settings.
2.2 Data Collected Automatically
- Device and access data: IP address, device type, operating system, browser type and version, and screen resolution.
- Session data: Login timestamps, session duration, pages visited, features accessed, and in-platform navigation paths.
- Betting and gaming activity: Bets placed, games played, stakes wagered, results, bonuses claimed, and transaction history.
- Cookie data: Information collected via cookies and similar tracking technologies as described in Section 7 of this Policy.
2.3 Data Received from Third Parties
- Identity verification outcomes from third-party KYC service providers.
- Payment confirmation and status data from Easypaisa, JazzCash, NayaPay, SadaPay, IBFT networks, and card payment processors.
- Fraud prevention signals from trusted security and anti-fraud service providers.
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Name, date of birth, CNIC | You / KYC provider |
| Contact Data | Mobile number | You |
| Financial Data | Wallet numbers, bank details | You / Payment processor |
| Activity Data | Bets, game sessions, transactions | Platform (automated) |
| Technical Data | IP address, device type, browser | Platform (automated) |
| Communications | Support messages, complaint records | You |
3How We Use Your Personal Data
b777 uses personal data only for specific, legitimate purposes. We do not use your data for any purpose that is incompatible with the reason it was originally collected. The primary purposes for which b777 processes your data are:
- Account management: Creating and maintaining your b777 account, processing your registration, and managing account settings and preferences.
- Identity and age verification: Confirming that you meet the minimum age requirement of 18 years, verifying your identity for KYC compliance, and confirming ownership of payment methods.
- Processing financial transactions: Handling deposits in PKR via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card payments; processing withdrawal requests; applying bonuses and promotional rewards; and maintaining accurate transaction records.
- Delivering betting and gaming services: Providing access to PSL betting, football betting, Andar Bahar, Baccarat, card games, and all other b777 platform features.
- Customer support: Responding to account queries, resolving complaints, and providing assistance through our 24/7 support team.
- Platform security and fraud prevention: Detecting and preventing fraudulent activity, money laundering, account takeover attempts, and other prohibited conduct as defined in our Terms and Conditions.
- Responsible gaming: Monitoring activity to identify potential problem gambling patterns; facilitating self-exclusion, deposit limits, and session controls.
- Legal compliance: Meeting obligations under applicable Pakistani law including anti-money laundering (AML) requirements and record-keeping obligations.
- Marketing communications: Sending promotional offers, bonus notifications, and platform updates to players who have opted in. You can opt out at any time through your account settings or by contacting support@b777.cash.
- Platform improvement: Analysing aggregated, anonymised usage data to understand how players use b777 and to improve the platform experience.
4Legal Basis for Processing
b777 processes your personal data on one or more of the following legal bases:
- Contractual necessity: Processing required to fulfil our obligations under the Terms and Conditions you accepted at registration – including account management, transaction processing, and service delivery.
- Legal obligation: Processing required to comply with applicable law, including age verification, KYC identity checks, anti-money laundering obligations, and record retention requirements.
- Legitimate interests: Processing conducted for b777's legitimate business interests where those interests are not overridden by your rights – including fraud detection, platform security, and internal analytics for service improvement.
- Consent: Processing for marketing communications and non-essential cookies, conducted only where you have given clear, voluntary consent. You may withdraw consent at any time.
5Data Sharing with Third Parties
b777 does not sell your personal data to any third party. We share your data only in the following limited and controlled circumstances:
- Payment service providers: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT network partners, and card payment processors receive the transaction data necessary to process your deposits and withdrawals in PKR. Each provider operates under their own privacy obligations.
- Identity verification providers: Third-party KYC services receive the minimum data required to verify your identity and age. These providers are contractually bound to handle your data securely and not to use it for any other purpose.
- Fraud prevention and security services: Technical service providers that assist b777 in detecting fraudulent activity, account takeovers, and suspicious transaction patterns. Data shared is the minimum necessary for this purpose.
- IT infrastructure and hosting providers: Cloud hosting and platform infrastructure partners who store and process data on b777's behalf under strict data processing agreements.
- Legal and regulatory authorities: Where required by applicable Pakistani law, a court order, or a lawful request from a government authority, b777 may disclose personal data. We will notify affected players of such disclosures where legally permitted to do so.
6Payments and KYC Data
Because b777 processes real-money transactions in Pakistani Rupees, financial and identity data requires particular care. Here is how we handle it:
6.1 Payment Data
When you deposit or withdraw via Easypaisa, JazzCash, NayaPay, or SadaPay, b777 receives confirmation of the transaction from the wallet provider but does not store your mobile wallet PIN or any authentication credentials. For card transactions, card numbers are tokenised by our PCI DSS-compliant payment processor. b777 retains only a masked card reference for transaction record purposes.
IBFT transactions require your bank account details to process withdrawals. These details are stored securely and used solely for processing your withdrawal requests.
6.2 Identity Verification (KYC)
KYC documentation (CNIC copies, proof of address) is handled with the highest level of sensitivity. These documents are stored in an encrypted document vault accessible only to b777's verified compliance team members. KYC documents are retained for the duration of your account plus any additional period required by law, then securely deleted.
7Cookies and Tracking Technologies
b777 uses cookies and similar technologies to make the platform work correctly and to improve your experience. We use the following types of cookies:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Essential | Platform login, session management, security tokens – the site cannot function without these | No – always active |
| Functional | Remembering your preferences (language, display settings, deposit method defaults) | Yes |
| Analytics | Aggregated, anonymised data on which features are used, how long sessions last, and navigation paths – used to improve b777 | Yes |
| Security | Fraud detection signals, device fingerprinting to identify suspicious login attempts | No – security necessity |
You can manage cookie preferences through the cookie settings panel accessible from the footer of b777.cash. Disabling non-essential cookies will not prevent you from using the platform, though some preference features may not function as expected.
8Data Retention
b777 retains personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. Our standard retention periods are:
- Account data: Retained for the duration of your active b777 account, plus 5 years after account closure to meet legal record-keeping obligations.
- Transaction records: All deposit and withdrawal records are retained for a minimum of 5 years from the date of the transaction in line with financial record-keeping requirements.
- KYC documents: Retained for the duration of your account plus 5 years following account closure. Documents are stored in encrypted form and access is restricted to the compliance team.
- Betting and gaming history: Activity records are retained for 5 years from the date of the relevant activity.
- Support communications: Records of customer support interactions are retained for 3 years from the date of each interaction.
- Marketing opt-in records: Records of your consent to receive marketing communications are retained until you withdraw consent, plus 2 years thereafter as evidence of consent.
When the applicable retention period expires, data is securely deleted or irreversibly anonymised. Where anonymised data is retained for analytical purposes, it can no longer be linked to any individual player.
9Security Measures
b777 invests seriously in the security of personal and financial data. Our security framework includes:
- SSL/TLS encryption: All data transmitted between your device and b777.cash is encrypted using industry-standard SSL/TLS protocols. The padlock icon in your browser confirms this connection is active.
- PCI DSS compliance: Card payment processing is handled by PCI DSS-compliant processors. Card numbers are never stored on b777's own servers.
- Encrypted data storage: Sensitive data fields – including KYC documents, payment account references, and identity data – are stored with AES-256 encryption at rest.
- Two-factor authentication (2FA): All player accounts can be protected with 2FA via OTP sent to your registered Pakistani mobile number. We strongly encourage all b777 players to enable this feature.
- Access controls: Internal access to personal data is restricted on a need-to-know basis. b777 team members can only access the data categories required for their specific role.
- Fraud monitoring: Automated systems monitor account activity, login patterns, and transaction behaviour in real time to detect and flag suspicious activity.
- Regular security reviews: b777's platform undergoes periodic security assessments to identify and address potential vulnerabilities before they can be exploited.
10Your Data Rights
As a b777 player, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting support@b777.cash:
Right of Access
Request a copy of the personal data b777 holds about you. We will respond within 30 days.
Right to Rectification
Request correction of inaccurate personal data. Some corrections may require re-verification of your identity.
Right to Erasure
Request deletion of your personal data where it is no longer necessary, subject to legal retention obligations.
Right to Restrict Processing
Request that b777 limit how it uses your data while a dispute or correction request is being resolved.
Right to Data Portability
Request your personal data in a structured, machine-readable format where technically feasible.
Right to Object
Object to processing based on legitimate interests, including marketing communications. Objections to marketing are always honoured.
To exercise any of the above rights, contact support@b777.cash with the subject line "Data Rights Request" and include your registered mobile number. b777 will acknowledge your request within 5 business days and aim to resolve it fully within 30 days. Where requests are complex or numerous, this period may be extended by up to 30 additional days with prior notice.
11Children's Privacy
b777 is strictly an 18+ platform and is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has registered at b777 or is using your account, please contact us immediately at support@b777.cash. Upon confirmation, the account will be closed, winnings forfeited, and any deposits returned to the original payment method.
If you are a parent or guardian and are concerned about a young person's access to online gaming content, please consider using parental control software to restrict access to b777.cash and similar platforms.
12Updates to This Policy
b777 may update this Privacy Policy periodically to reflect changes in how we handle data, changes in applicable law, or improvements to our platform and practices. When material changes are made, we will:
- Update the "Effective Date" and "Last Reviewed" dates at the top of this page.
- Display a notice in your b777 account when you next log in if the change is material.
- Send an SMS or in-app notification to your registered mobile number for significant changes affecting your rights.
We encourage you to review this Policy periodically. Continued use of b777 following notification of a policy update constitutes acceptance of the revised Policy. If you do not agree to a revised Policy, you may request account closure by contacting support@b777.cash.
13Contact Us About Privacy
For any questions, concerns, or requests relating to your personal data or this Privacy Policy, please reach out to b777's privacy team through the following channels:
- Email: support@b777.cash (subject line: "Privacy Enquiry" or "Data Rights Request")
- In-account support chat: Available 24/7 for the fastest initial response
- Support hours: 24 hours a day, 7 days a week
We aim to acknowledge all privacy-related communications within 2 business days. For formal data rights requests, our target resolution time is 30 calendar days. If you are not satisfied with b777's response to a privacy concern, you may escalate the matter to relevant authorities in accordance with applicable Pakistani law.